It is always great to see people who have phased through threatening situations. What's greater is seeing their drive to provide working solutions, around the life-changing experiences they've had so as to better the living conditions of others to prevent others from having to learn through painful personal personal experiences.
Meet Eno Quagraine, a Ghanaian developer, and founder of the Talkative Mother App. Eno did not start out intending to build an app at all. The initiative was born from a deeply emotional personal experience.
Twenty-four hours after the app was launched on the 1st of February 2021, the Talkative Mom app was ranked the number 2 parenting app in both the United States and the United Kingdom. Its popularity in those countries may have been short-lived but for the Ghanaian developer, it was proof of a huge demand amongst expectant mothers for a crucial commodity: information.
The Talkative Mother App has four distinct features: a motherhood-specific search engine called “Mom Plug’’ where users can ask questions on parenting and search results that apply to the Ghanaian context; “Marketplace”, where vendors can sell parenting goods; the regular Blog from Quagraine and finally, “Listings” for service providers. The app carries contributions from certified experts such as speech and language therapists, paediatricians, sex coaches, breastfeeding specialists and nutritionists.
Quagraine explained that “Marketplace” has been particularly well received by expectant parents. “This unique feature makes them find all the Ghanaian products they want but are so difficult to locate.’’
It’s the blog, however, which seems to keep users coming back for more. One of the reasons is that amongst the stories shared by mothers, there is plenty of comic relief. However, it is the information provided on the app that remains its best selling point.
Dzidzor Arkutu a regular user of the app had this to say in a review:
“There are so many apps around but most of them are foreign and don’t address our local needs. This app is unique because it speaks to the issues bothering the Africans, which we feel very shy to talk about. My children’s paediatrician is even there so it makes direct access to medical services easy.”
With thousands of users regularly visiting the platform, major brands have been keen to get on board, too.
“I have worked for so many brands, like Boomerang, Vlisco and Pepsodent and I am still working with others. These are opportunities I would never have gotten if I did not take the bold step to share my motherhood journey,” said Quagraine.
In October 2021, Quagraine started her television show – aimed at young African mothers.
The 31-year-old mother with a masters in marketing now aims to take Talkative Mom to every mother on the continent. While that points to huge personal ambition, it is the message that keeps her motivated.
“What makes me more excited is when I hear people tell me how my app is helping them on their motherhood journey,” she said.
Originally posted on Bella Naija
Wonderful development and initiative.
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